Who cares| 10th anniversary| Lilac Limited Edition
Made for adventure a 100% waterproof watch designed to move with you
Rebellious. Irresistible. Lavender-hued.
Born in 2014 and reimagined for our 10-year celebration, this iconic piece blends irony and elegance with a distinctive, contemporary edge.
Its lilac sunray dial, combined with handwritten numerals and the signature phrase, captures a mindset one that values freedom over rules.
“Who cares, I’m already late…”
Because time isn’t something to control it’s something to live.
A statement piece for those who move with confidence, personality, and a sense of lightness.
Technical Details
• 32 mm case in 316L stainless steel — durable, corrosion-resistant and colour-safe
• Lilac sunray dial — with handwritten numerals and signature quote
• Adjustable mesh strap — sleek, lightweight and comfortable
• Japanese quartz movement — Seiko VJ20, precise and reliable
• Scratch-resistant glass
• Waterproof 5 ATM — our products never fade, tarnish or lose their colour — even when exposed to sweat, heat, the sea or pool water. So live your adventure!
• 24-month warranty
Why choose this watch?
Because style is also attitude.
Who Cares is made for those who don’t follow time they follow their own rhythm.
Engrave your story
Make it yours forever with a personal engraving a name, a date, or a message that means everything.
Laser-etched with care, built to last.
